![]() “We’re always looking for ways to make a greater impact on the planet at The Urgent Company,” Kollesoff said, “so we’re open to exploring different avenues and paths to achieve our goal. While The Urgent Company is currently exploring the retail launch of an animal-free dairy novelty co-branded between Coolhaus and Brave Robot in 2022, the firm is also expected to onboard more mission-driven CPG brands down the road. “We came together out of a shared passion for more sustainable, equitable food for future generations and are committed to using this acquisition as an opportunity to amplify missions in this exciting next chapter for both companies.” “After the transition to animal-free dairy is complete,” Kollesoff said, “the only change Coolhaus fans can expect is reduction in the environmental impact from the products they already know and love. Enjoy both sides of the flavor spectrum with a bit of naughty chocolate cookie crumbled into the good graces of our innocent animal-free tasty vanilla ice cream. Well, actually, the vanilla is, but thats besides the point. The formulations of its current dairy-free offerings, however, will remain intact. Theres nothing vanilla about our delicious, creamy Vanilla with Chocolate Cookie Crumble. To step up its sustainability efforts, Coolhaus will transition to become a fully animal-free ice cream brand using Perfect Day’s animal-free dairy ingredients in the months ahead. “We’ve built an incredible product with a great story and loyal following, and what’s to come is even more exciting for our future and our shared planet.” “We’ve always been committed to using ice cream as the ultimate food canvas for cultural expression and limitless horizons, and a deeper focus on sustainability is the next important step in that journey,” she said. Not only are we championing consumer activism with this science-forward, better-for-the-planet product, but we’re making sure it’s at a price point that’s accessible for all.Case believes joining The Urgent Company is timely since Coolhaus will focus more on sustainability as part of its next growth phase. “Accessibility was a key component of our plan for this ice cream,” Kollesoff said. While next-level innovation often comes at a premium, Brave Robot’s ice cream will be available for a suggested retail price of $5.99 per pint. ![]() The microflora then takes the place of the cow in creating a protein that can be used to make vegan versions of dairy-based food such as milk, cheese, and ice cream. Brave Robot ice cream uses Perfect Day’s dairy-identical but animal-free whey protein, which is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The Brave Robot brand is the first product line from The Urgent Company, a new sustainably focused consumer food company founded by alternative dairy protein manufacturer Perfect Day and Kollesoff, a longtime dairy product developer. ![]() We see Brave Robot Ice Cream as an integral part of the solution.” “Dairy alternative ice creams always miss the mark on taste, and today’s consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed,” Paul Kollesoff, co-founder of Brave Robot’s parent company The Urgent Company, said. It shows that this is what America has been urgently waiting for. “The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us. This expansion represents a 1,500-percent increase of Brave Robot’s retail footprint, placing the brand’s innovative ice cream pints in traditional grocery stores such as Kroger, Harris Teeter, Albertsons/Safeway, Stop & Shop, and Shoprite, and natural grocers such as Sprouts, Harmons, New Seasons, Fresh Thyme, and Earth Fare. ![]() Brave Robot made a limited retail debut in July 2020 with eight flavors: Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, PB ‘N Fudge, Hazelnut Chocolate Chunk, and A Lot of Chocolate. New dairy-identical ice cream brand Brave Robot will expand its retail footprint to 5,000 stores by April 22 (Earth Day). ![]()
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